{"title":"There’s No Place Like Emerald","description":"Follow the emerald path to your new favourite piece. Rich, jewel-toned and timelessly beautiful, emerald green has been turning heads since the golden age of Hollywood. Shop Pretty Retro's emerald collection and wear it like you mean it.","products":[{"product_id":"1950s-swing-dress-emerald","title":"1950s Swing Dress - Emerald","description":"\u003ch3 data-end=\"353\" data-start=\"321\"\u003e\u003cstrong data-end=\"353\" data-start=\"328\"\u003eOur iconic Swing Dress\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-end=\"741\" data-start=\"355\"\u003eThe ultimate retro staple dress for twirling, swirling, and stealing the spotlight - meet the Pretty Retro Swing Dress. Designed for full-skirt fun and pure happiness, this beauty was made for movement. You won’t be able to resist a spin (and neither can anyone watching!) - it’s always a showstopper in our shoots and guaranteed to make you feel every inch the vintage dream.\u003c\/p\u003e\n\u003cp data-end=\"1149\" data-start=\"743\"\u003eInspired by the late 1940s and 1950s, the fit creates that classic hourglass silhouette we adore. Pleats above and below the bust enhance your shape, while a nipped-in waist panel defines and flatters. The three-quarter swing skirt offers a full, dramatic sweep,  perfect for dancing, parties, or vintage events, and petal cap sleeves keep things comfortable and free-moving.\u003c\/p\u003e\n\u003cp data-end=\"1460\" data-start=\"1151\"\u003eWhether you’re heading to a retro dance night, vintage festival, or simply want to channel your inner pin-up, this timeless swing dress promises total impact. Elegant yet fun, it’s the kind of dress that makes you want to move to the big band sound.\u003c\/p\u003e\n\u003cp data-end=\"1717\" data-start=\"1462\"\u003eCrafted from a soft poly-viscose blend with a hint of stretch, it’s designed for comfort, shape, and flow. Just pick your colour, book your event, and get ready to turn heads. This drop-dead gorgeous vintage swing dress is ready for its moment.\u003c\/p\u003e\n\u003cp data-end=\"1807\" data-start=\"1719\"\u003e\u003cstrong data-end=\"1730\" data-start=\"1719\"\u003eFabric:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ePoly \/ Viscose \/ Spandex\u003cbr data-end=\"1758\" data-start=\"1755\"\u003e\u003cstrong data-end=\"1788\" data-start=\"1758\"\u003eLength from natural waist:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eApprox 26 inches\u003c\/p\u003e","brand":"Pretty Retro","offers":[{"title":"UK 08","offer_id":54245274976582,"sku":"PRDR_01em-8","price":70.83,"currency_code":"GBP","in_stock":true},{"title":"UK 10","offer_id":54245275009350,"sku":"PRDR_01em-10","price":70.83,"currency_code":"GBP","in_stock":true},{"title":"UK 12","offer_id":54245275042118,"sku":"PRDR_01em-12","price":70.83,"currency_code":"GBP","in_stock":true},{"title":"UK 14","offer_id":54245275074886,"sku":"PRDR_01em-14","price":70.83,"currency_code":"GBP","in_stock":true},{"title":"UK 16","offer_id":54245275107654,"sku":"PRDR_01em-16","price":70.83,"currency_code":"GBP","in_stock":true},{"title":"UK 18","offer_id":54245275140422,"sku":"PRDR_01em-18","price":70.83,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0933\/8503\/2006\/files\/Foxy-1694-min.jpg?v=1747836334"},{"product_id":"1940s-hostess-dress-in-emerald","title":"1940s Hostess Dress - Emerald","description":"\u003ch4\u003e\u003cb\u003eDear Hostess Dress,\u003c\/b\u003e\u003c\/h4\u003e\n\u003cp\u003eYou are the 'hostess with the most-ess' - \u003cmeta charset=\"utf-8\"\u003eyou are a 1940s vision in emerald green - \u003cmeta charset=\"utf-8\"\u003erich and graceful, like a vintage garden at dusk. From the moment I fasten your buttons and smooth your skirt, you make me feel like I’ve stepped into a more glamorous life—one where waists are nipped, curves are celebrated, and every entrance deserves a pause. Your wing collar frames me just so, your pleats fall with that perfect swish, and you hold me in that just-right way that feels both confident and comforting. You’re not just something I wear; you’re something I \u003cem data-end=\"486\" data-start=\"478\"\u003ebecome\u003c\/em\u003e—elegant, a little bit spellbinding, and absolutely ready to turn heads wherever we go together.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat we love about this dress:-\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1881\" data-start=\"1082\"\u003e\n\u003cli data-end=\"1220\" data-start=\"1082\"\u003e\n\u003cstrong data-end=\"1121\" data-start=\"1084\"\u003eWing Collar\u003c\/strong\u003e\u003cbr data-end=\"1124\" data-start=\"1121\"\u003eV neckline framed with a classic and iconic late 40s\/early 50s wing collar\u003c\/li\u003e\n\u003cli data-end=\"1342\" data-start=\"1222\"\u003e\n\u003cstrong data-end=\"1248\" data-start=\"1224\"\u003eCap short sleeves with turn-up\u003c\/strong\u003e\u003cbr data-end=\"1251\" data-start=\"1248\"\u003eGrown on sleeve for upper arm coverage - add the turn-up for a touch of class\u003c\/li\u003e\n\u003cli data-end=\"1457\" data-start=\"1344\"\u003e\n\u003cstrong data-end=\"1361\" data-start=\"1346\"\u003eCovered buttons\u003c\/strong\u003e\u003cbr data-end=\"1364\" data-start=\"1361\"\u003e12 Fully functional covered buttons and loops\u003c\/li\u003e\n\u003cli data-end=\"1555\" data-start=\"1459\"\u003e\n\u003cstrong data-end=\"1482\" data-start=\"1461\"\u003e3 Quarter Circle Skirt\u003c\/strong\u003e\u003cbr data-end=\"1485\" data-start=\"1482\"\u003eSkirt full enough for a sweep, slim enough for classic 40s style\u003c\/li\u003e\n\u003cli data-end=\"1555\" data-start=\"1459\"\u003e\n\u003cstrong\u003eTailored Bodice\u003c\/strong\u003e\u003cbr\u003ePleats above bust and trim darts below create a stunning nipped in look to enhance the waistline\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eThe fit on this dress creates a classic vintage 40s\/50s silhouette\u003c\/strong\u003e. We love the wing collar that frames the face and the buttoned front.\u003c\/p\u003e\n\u003cp\u003ePleated above and below bust emphasises ones assets and together with the full skirt and waist seam creates a further 'nipped in' look. The 3 quarter full skirt gives a full sweep and grown-on sleeve with turn-up 'hugs' the shoulder.\u003c\/p\u003e\n\u003cp\u003eStep back in time with this beautifully tailored 1940s style dress, inspired by the elegance and charm of true vintage fashion. Perfect for day to night wear, this classic 40s silhouette flatters every figure and suits any occasion – from tea parties and vintage events to evening dinners or retro-inspired weddings. With its timeless cut and authentic detailing, this Pretty Retro 1940s dress is ideal for anyone who loves old Hollywood glamour, WW2 era style, and classic feminine fashion.\u003cbr\u003e\u003cb\u003e\u003cbr\u003eFabric:\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003ePoly\/Viscose\/Spandex\u003cbr\u003e\u003cb\u003eWashing Instructions:\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003e30 degrees machine wash\u003cbr\u003e\u003cb\u003eLength from natural waist:\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003eapprox 27 inches\u003c\/p\u003e","brand":"Pretty Retro","offers":[{"title":"UK 08","offer_id":54245295522118,"sku":"PRDR_05em-8","price":70.83,"currency_code":"GBP","in_stock":true},{"title":"UK 10","offer_id":54245295554886,"sku":"PRDR_05em-10","price":70.83,"currency_code":"GBP","in_stock":true},{"title":"UK 12","offer_id":54245295587654,"sku":"PRDR_05em-12","price":70.83,"currency_code":"GBP","in_stock":true},{"title":"UK 14","offer_id":54245295620422,"sku":"PRDR_05em-14","price":70.83,"currency_code":"GBP","in_stock":true},{"title":"UK 16","offer_id":54245295653190,"sku":"PRDR_05em-16","price":70.83,"currency_code":"GBP","in_stock":true},{"title":"UK 18","offer_id":54245295685958,"sku":"PRDR_05em-18","price":70.83,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0933\/8503\/2006\/files\/IMG_8185.jpg?v=1764586647"},{"product_id":"1940s-tea-dress-in-emerald","title":"1940s Tea Dress - Emerald","description":"\u003cp\u003e\u003cb\u003eOur Classic Pretty 1940s Inspired 'Tea Dress' \u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-start=\"720\" data-end=\"1237\"\u003eYou don’t need to be a vintage addict to recognise a good dress when you see one! This endlessly wearable\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-start=\"899\" data-end=\"912\"\u003etea dress\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis flirty yet demure. A floaty, feminine dream available in a range of gorgeous fabrics. Perfect for tea dates, dancing, or simply feeling fabulous.\u003c\/p\u003e\n\u003cp data-start=\"720\" data-end=\"1237\"\u003ePerfect for all seasons. Wear her solo through spring and summer, then layer up with cardigans or cropped jackets for cooler days, and don't forget that slip! You’ll be so glad you added this beauty to your collection.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStyle Details: \u003c\/strong\u003eThis is a fabulous dress with a pretty sweetheart style neckline, cute flutter sleeves and demure swinging skirt. Style features a gathered bustline, pulled into a sweetheart shape by clever fabric tabs at each side. Panels of the dress are bias cut which means the dress skims your figure in flattering drape. The curvier the better!  No zip or fastenings need due to to bias style - just pull over the head.\u003c\/p\u003e\n\u003cp\u003eWe are loving this vintage emerald tone, making this dress perfectly transitional.\u003c\/p\u003e\n\u003cp\u003eStep back in time with this beautifully tailored 1940s style dress, inspired by the elegance and charm of true vintage fashion. Perfect for day to night wear, this classic 40s silhouette flatters every figure and suits any occasion – from tea parties and vintage events to evening dinners or retro-inspired weddings. With its timeless cut and authentic detailing, this Pretty Retro 1940s dress is ideal for anyone who loves old Hollywood glamour, WW2 era style, and classic feminine fashion.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eFabric:\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003e100% Viscose\u003cbr\u003e\u003cb\u003eWashing Instructions:\u003c\/b\u003e\u003cspan\u003e Cool Hand Wash\u003c\/span\u003e - 3% shrinkage may occur\u003cbr\u003e\u003cb\u003eSkirt Length:\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eapprox 26 inches from natural waist\u003c\/p\u003e","brand":"Pretty Retro","offers":[{"title":"UK 08","offer_id":54245308039494,"sku":"PRDR_03eg-8","price":62.5,"currency_code":"GBP","in_stock":true},{"title":"UK 10","offer_id":54245308072262,"sku":"PRDR_03eg-10","price":62.5,"currency_code":"GBP","in_stock":false},{"title":"UK 12","offer_id":54245308105030,"sku":"PRDR_03eg-12","price":62.5,"currency_code":"GBP","in_stock":false},{"title":"UK 14","offer_id":54245308137798,"sku":"PRDR_03eg-14","price":62.5,"currency_code":"GBP","in_stock":false},{"title":"UK 16","offer_id":54245308170566,"sku":"PRDR_03eg-16","price":62.5,"currency_code":"GBP","in_stock":false},{"title":"UK 18","offer_id":54245308203334,"sku":"PRDR_03eg-18","price":62.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0933\/8503\/2006\/files\/pretty_40s_tea_dress_emerald.jpg?v=1743348837"},{"product_id":"1940s-shirt-dress-emerald-polka","title":"1940s Shirt Dress - Emerald Polka","description":"\u003ch3 data-end=\"366\" data-start=\"325\"\u003e\u003cstrong data-end=\"366\" data-start=\"332\"\u003eThe Classic Pretty Shirt Dress in Limited Edition Green Polka!\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-end=\"936\" data-start=\"368\"\u003eIt doesn’t get truer to the 1940s everyday woman’s staple than the shirt dress - and we simply can’t let go of this iconic style!\u003c\/p\u003e\n\u003cp data-end=\"936\" data-start=\"368\"\u003ePerfect for all shapes, sizes, and vintage moods, this is your ultimate base layer dress: classy and simple, with just the right amount of detail. It flatters, covers, and hugs in all the right places. Comfortable enough for everyday wear, yet polished enough to look like you’ve made an effort. And if you happen to end up at a dance? You’ll look effortlessly cool with a skirt that wafts beautifully around the floor.\u003c\/p\u003e\n\u003cp data-end=\"1312\" data-start=\"938\"\u003eThis gorgeous vintage-inspired shirt dress is brimming with 1940s charm - featuring a classic shirt-style bodice with an open neckline, three functional cream buttons, and a side zip for ease. The matching belt nips in perfectly at the waist to create that true hourglass silhouette, while the slightly flared skirt adds movement and grace.\u003c\/p\u003e\n\u003cp data-end=\"1312\" data-start=\"938\"\u003eNavy polka captures the true essence of classic 1940s style, effortlessly chic, playful yet poised. The fabric has a beautifully soft, luxurious feel, making it as delightful to wear as it is to admire. From sunny afternoons to elegant evenings, this dress brings timeless vintage charm and everyday glamour to every occasion.\u003c\/p\u003e\n\u003cp data-end=\"1482\" data-start=\"1314\"\u003eCrafted in\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-end=\"1341\" data-start=\"1325\"\u003e100% viscose\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ewith a soft drape and light feel, this is\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-end=\"1423\" data-start=\"1384\"\u003eretro dressing at its most wearable,\u003c\/strong\u003e a timeless piece you’ll reach for season after season.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eLength from natural waist: \u003c\/b\u003eapprox 26 inches.\u003c\/p\u003e","brand":"Pretty Retro","offers":[{"title":"UK 08","offer_id":54292448313670,"sku":"PRDR_09gp-8","price":65.83,"currency_code":"GBP","in_stock":true},{"title":"UK 10","offer_id":54292448346438,"sku":"PRDR_09gp-10","price":65.83,"currency_code":"GBP","in_stock":true},{"title":"UK 12","offer_id":54292448379206,"sku":"PRDR_09gp-12","price":65.83,"currency_code":"GBP","in_stock":true},{"title":"UK 14","offer_id":54292448411974,"sku":"PRDR_09gp-14","price":65.83,"currency_code":"GBP","in_stock":true},{"title":"UK 16","offer_id":54292448444742,"sku":"PRDR_09gp-16","price":65.83,"currency_code":"GBP","in_stock":true},{"title":"UK 18","offer_id":54292448477510,"sku":"PRDR_09gp-18","price":65.83,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0933\/8503\/2006\/files\/Foxy-0217.jpg?v=1748350657"},{"product_id":"1940s-tea-dress-in-green-polka","title":"1940s Tea Dress - Emerald Polka","description":"\u003cp\u003e\u003cb\u003eOur Classic Pretty 1940s Inspired 'Tea Dress' \u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-end=\"1237\" data-start=\"720\"\u003eYou don’t need to be a vintage addict to recognise a good dress when you see one! This endlessly wearable \u003cstrong data-end=\"912\" data-start=\"899\"\u003etea dress\u003c\/strong\u003e is flirty yet demure. A floaty, feminine dream available in a range of gorgeous fabrics. Perfect for tea dates, dancing, or simply feeling fabulous.\u003c\/p\u003e\n\u003cp data-end=\"1237\" data-start=\"720\"\u003ePerfect for all seasons. Wear her solo through spring and summer, then layer up with cardigans or cropped jackets for cooler days, and don't forget that slip! You’ll be so glad you added this beauty to your collection.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStyle Details: \u003c\/strong\u003eThis is a fabulous dress with a pretty sweetheart style neckline, cute flutter sleeves and demure swinging skirt. Style features a gathered bustline, pulled into a sweetheart shape by clever fabric tabs at each side. Panels of the dress are bias cut which means the dress skims your figure in flattering drape. The curvier the better!  No zip or fastenings need due to to bias style - just pull over the head.\u003c\/p\u003e\n\u003cp\u003eWe are loving this vintage style green polka print - making this dress perfectly transitional.\u003c\/p\u003e\n\u003cp\u003eStep back in time with this beautifully tailored 1940s style dress, inspired by the elegance and charm of true vintage fashion. Perfect for day to night wear, this classic 40s silhouette flatters every figure and suits any occasion – from tea parties and vintage events to evening dinners or retro-inspired weddings. With its timeless cut and authentic detailing, this Pretty Retro 1940s dress is ideal for anyone who loves old Hollywood glamour, WW2 era style, and classic feminine fashion.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eFabric:\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003e100% Viscose\u003cbr\u003e\u003cb\u003eWashing Instructions:\u003c\/b\u003e\u003cspan\u003e Cool Hand Wash\u003c\/span\u003e - 3% shrinkage may occur\u003cbr\u003e\u003cb\u003eSkirt Length:\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eapprox 26 inches from natural waist\u003c\/p\u003e","brand":"Pretty Retro","offers":[{"title":"UK 08","offer_id":54528648839494,"sku":"PRDR_03gp-08","price":62.5,"currency_code":"GBP","in_stock":true},{"title":"UK 10","offer_id":54528648872262,"sku":"PRDR_03gp-10","price":62.5,"currency_code":"GBP","in_stock":true},{"title":"UK 12","offer_id":54528648905030,"sku":"PRDR_03gp-12","price":62.5,"currency_code":"GBP","in_stock":true},{"title":"UK 14","offer_id":54528648937798,"sku":"PRDR_03gp-14","price":62.5,"currency_code":"GBP","in_stock":true},{"title":"UK 16","offer_id":54528648970566,"sku":"PRDR_03gp-16","price":62.5,"currency_code":"GBP","in_stock":true},{"title":"UK 18","offer_id":54528649003334,"sku":"PRDR_03gp-18","price":62.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0933\/8503\/2006\/files\/Foxy-0269.jpg?v=1747833595"},{"product_id":"1940s-pinup-wrap-top-emerald-polka","title":"1940s Pinup Wrap Top - Emerald Polka","description":"\u003cp\u003e\u003cb\u003eThe Prettiest Pinup Top!\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e\u003cspan\u003eLook pretty as a pinup in our Linda Darnell inspired wrap top in perfect polka dot. The most versatile retro blouse for all the seasons!\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eCute wrap style can be tied in multiple ways - wrap fully and tie at the side, front or back OR simple tie once at the front for a more revealing look. This is a flattering style with classic 40s gathered and tuck sleeves. The perfect partner for our Wide-leg pants, capris and pencil skirts!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eA beautifully versatile vintage-inspired top designed to suit every retro mood and season. Effortlessly pair it with high-waisted skirts or trousers for that perfect 1940s or 1950s look - from daytime chic to evening elegance. This Pretty Retro top is a timeless wardrobe staple that adds a touch of classic charm, pin-up flair, or casual vintage style to any outfit. Soft, flattering, and endlessly wearable, it’s your go-to for seasonless styling and retro fashion lovers everywhere.\u003cbr\u003e\u003cb\u003e\u003cbr\u003eFabric:\u003c\/b\u003e\u003cspan\u003e 100% Viscose (exp 3% shrinkage on first wash)\u003c\/span\u003e\u003cbr\u003e\u003cb\u003eWashing Instructions:\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003eCool Hand Wash\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMade In Europe\u003c\/span\u003e\u003c\/p\u003e","brand":"Pretty Retro","offers":[{"title":"UK 8","offer_id":54577758896454,"sku":"PRTP_03gp-8","price":49.17,"currency_code":"GBP","in_stock":true},{"title":"UK 10","offer_id":54577758929222,"sku":"PRTP_03gp-10","price":49.17,"currency_code":"GBP","in_stock":true},{"title":"UK 12","offer_id":54577758961990,"sku":"PRTP_03gp-12","price":49.17,"currency_code":"GBP","in_stock":true},{"title":"UK 14","offer_id":54577758994758,"sku":"PRTP_03gp-14","price":49.17,"currency_code":"GBP","in_stock":true},{"title":"UK 16","offer_id":54577767809350,"sku":"PRTP_03gp-16","price":49.17,"currency_code":"GBP","in_stock":true},{"title":"UK 18","offer_id":54577767842118,"sku":"PRTP_03gp-18","price":49.17,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0933\/8503\/2006\/files\/Foxy-0966_c637ccc9-d6ec-4e0b-975d-33c128a2dfc5.jpg?v=1748619847"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0933\/8503\/2006\/collections\/emerald_e-news_pr_1.jpg?v=1775724118","url":"https:\/\/prettyretro.co.uk\/collections\/there-s-no-place-like-emerald.oembed","provider":"Pretty Retro","version":"1.0","type":"link"}